Company Original Travel Essay

When identifying the different stakeholders based around incision Newburys company, first rifle, we washstand pick push through those who yield the highest power and interest. Nick Newbury and his co-founders, Alasdair and Tom, whose main fictitious character is to provide tailor-made short breaks, possess these ii factors. Their primary expectations atomic number 18 too make a profit from the sales of their quirky vacations, hardly also see a growth on the company. By merging passkey depart with Tim Best Travel highlights this growth with a impertinently need to offer the longer, 7 14 day holidays, which lead balance Original Travels long weekend breaks and break it out of its niche.Another category we can identify from the article is Category B, those with depressed power and high interest staff of Original Travel. The concerns of staff will also grow when the company merges with Tim Best Travel as this could impart in put-on losings or pay cuts for the employe es. These two losses are the primary expectations of these stakeholders which could further result in loss of job satisfaction or failure in social integration when the two companies merge and personalities / working ethics could clash.The unique hand-crafted holidays of Original Travel mean that the customers that use these facilities stay loyal and continue to use Original Travel as their go-to travel agency. Nick Newburys secondary office staff should be too keep these returning customers adapted by giving them exactly what they want and making each holiday unique to each client. The article explains to us that more(prenominal) than half of Original Travels multimillion pound income is brought in from returning clientele, whilst 40% of the profits are brought in from the longer holidays that Tim Best Travel offers.Sociological factorsHaving the k at presentledge to be able to create hand-crafted breaks.Being able to tailor to all types of customers. memory up with their want s and needs as they evolve.One example will be that the older generation are now working for longer and have access to more health benefits, allowing them to go on longer or more adventurous holidays.Technological FactorsTaking into account that holidays can now be booked online from at home. Popular use of comparison websites.Nick may consider advertisement within local newspapers/newsletters to expand his customer base, or setting up his own website which could be accessed through hunt engines and in advertisement links on relatable WebPages.Economic FactorsThe recession victorious a hit on England meaning people are having to priorities their spending. carousel spot in these testing times goes to paying off recognize card bills and bank overdrafts The Daily Telegraph, March 31, 2009. Rise in the unemployment govern which may result in loss of sales from the local/ border areas.Environmental FactorsLinking with economic factors rise in fuel prices which will flitter the cost of overseas holidays. Nick can maintain the loyalty of his customers by making the efforts to make his company green by offering more environmentally friendly holidays that dont involve going overseas.political FactorsRising threats in terror across the world that were once holiday hotspots which has also now spread across London where Original Travel is based. Rise in tax on the goods and services which may be used by Original Travel.