Analysing the global marketing environment Assignment

Analysing the world-wide marting purlieu - Assignment ExampleBackground This report is tail endd on the examination of the global marketing environment of the popular cookys brand of New Zealand, Cookie Times, in the global market, especially in united States. Cookie Time Ltd (CTL) is one of the most popular cookie brands in New Zealand. This is located in Christchurch and makes snack foods since 1983. The mascot of the brand is known as Cookie Muncher. It is a commercial, modern snacking company. One of the fundamental business structures of the company comprises of franchised distribution, retail, as well as manufacturing operations with special accent on the opportunities of foreign licensing and franchise. Chocolate Chunk Cookie was the root launched product in the New Zealand market intended for individual sale. With unparalleled operational excellence and dynamic entrepreneurship, CTL is dominating the domestic cookie and c compute market for more than 28 years. Their passion lies in building strong customer satisfaction base and network by providing unmatched quality products with extravagant taste (Franchise opportunities, Cookie Time, n.d.). The companys portfolio includes passing innovative and popular products like glutten-free cookies and smart cookies with authorized certification from the National Heart Foundation. The mainstream sweet cookie was launched in the market in 2006 with prior consultation with the Ministry of health, NZ Parent Teachers Association and the Heart Foundation. In 2010, the first full scale retail space of the company, the Cookie Time Bar was established in Queensland which serves long hot cookies and milk with a nostalgic ambience. The outlet shop of the company outside the Christchurch factory is a landmark site which is well known for its giant cookie frontage. The head quarters and the food knowledge laboratory are also established here. For distribution of the products to more than 6000 domestic retail outl ets 40 fencesitter franchisees work rigorously across time (Corporate Profile, Cookie Time, n.d.). Reports show that about one-third the people of United States of America (US) have no time to take their meal. Only one-third of them take regular 3 meals in a day. The others depend on easily available food items and snacks and skip their meals. The unhealthy consumer style leading to rampant obesity has led majority of the American population to convert their dietary utensil towards a more healthy process. As a result CTL finds a great opportunity to enter this market with its products which are rich in high proteins, high fibre, natural ingredients with low fat and pelf which guarantees healthy diet (Cookies in the US 2006, p. 6). That is why the study is done to find out whether there is proper global environment of the marketing Cookie Time in the country. 1. Environmental analysis 1.1 sparing Environment The economic setting can modify quite fast. Effects of rapid business blood line in a country or region will adversely affect the business environment of any organization within that geographical boundary. However new strategies are to be formulated and implement at the simultaneously for maintaining sustainability. The fall in consumers income changes their consumption pattern by cutting pot expenses by barred consumption on some products. As a direct consequence umpteen companies including