Acnielsen m’sia enters strategic alliance with 99 speedmart Essay

The Malaysian National News Agency KUALA LUMPUR, July 12 (Bernama) Marketing information provider, ACNielsen and 99 Speedmart sell chain has signed a strategic union which will give ACNielsen approach shot to 99 Speedmart point-of-sale (POS) data and provides 99 Speedmart with a suite of reports via ACNielsens Retailer consultant Personal softw ar 99 Speedmart offers a wide and comprehensive trudge of in-demand, essential and fast moving consumer goods. Its 44 outlets will be increase to 50 outlets by year-end, with an appurtenanceal five to be added by 2007 ACNielsen Malaysia managing director, Steve wolfram said ACNielsen is delighted with the partnership which will enable both organisations to leverage each others strength to provide insights to the market The alliance will see ACNielsen providing market information from ACNielsens Retail tycoon service, a continuous monitor of market trends based on retail audit data imput, to assist 99 Speedmart with their strategic pl anning and elaboration plans.U brisk Expands Distribution Outlets Through Exclusive Partnership with leaders Mini Market Chain Kuala Lumpur, 10 June 2013U vigorous Sdn Bhd, Malaysias most dynamic and innovative 3G mobile operator, is bringing its products and services nestled to consumers through an initial two-year exclusive contract with 99 Speedmart whizz of the leading mini market chains in Malaysia. The partnership is withal another innovative and strategic initiative by U expeditious to expand its reach to a broader consumer market and provide greater handiness of its products to consumers. This fruitful collaboration with 99 Speedmart entails an exclusive distribution of U Mobile prepaid SIM Packs and mobile reloads in over 430 99 Speedmart outlets within Klang Valley. Customers and topical U Mobile prepaid subscribers can enjoy greater access to U Mobile products and services as they are presently acquirable in outlets closer to their homes or their whereabouts, m aking it more convenient for them to top-up and secure a new SIM pack. Speaking about the partnership, Jaffa Sany Ariffin, Chief Executive officeholder of U Mobile said, By offering our products at 99 Speedmart, we now address a broader range of customers who normally shop in these outlets. They are part of our target markets for the prepaid segment and the availability of UMobile prepaid products in these outlets will make it convenient for them to stay connected with friends and family. U Mobile is delighted to partner with 99 Speedmart, which has different sets of shoppers and has strong fundamental unwrap retail measurements that our company can leverage on. We are set to see tremendous growth in our prepaid segment this year he added. 99 Speedmart is a mini market retail chain that carries an categorisation of groceries ranging more than 3,000 items in an inviting and well-organised environment with high in-stock position. The collaboration is another addition to the compan ys existing partnership with other non-traditional distribution channels, including Giant, Singer, 7-Eleven, Cosway, Senheng and senQ stores, making the telcos total distribution channels to more than 22,000 outlets nationwide.