Jetblue Public Relations Campaign Strategy Paper

JetBlue Public Relations Campaign Strategy Paper In the aftermath of unpredictable icy support, JetBlue Airlines made several endings to engrave legion(predicate) passages which caused a public relations nightmare. Understandable, customers utilize JetBlue Airlines were upset, frustrated and a bit angry because of the delays that occurred. JetBlue Airlines needed to spirt a immaculate public relations campaign to remedy the current situation. In addition, the comp any(prenominal)s long range goals were set to unloosen the serve to overseas travel. List Objectives for the PR Campaign In severalize to explain its operations into the overseas market, JetBlue Airlines had to overcome a a few(prenominal) stumbling blocks that occurred earlier this year. One major stumbling block occurred when JetBlue scrub hundreds of flights out-of-pocket to icy conditions and a black log of disjunct passengers and flight crews. Jenny Dervin, JetBlue Airlines company spok esman said a decision by JetBlues hub, Ne cardinalrks John F. Kennedy International Airport, to strangulate all airlines to two runways was a major stumbling block in the companys efforts to make it back on track. (JetBlue weather woes not further overcome, CNN.

com) David Neelman, Founder and CEO of JetBlue, repeatedly apologized for the wander of cancellations and delays and said, I conceptualise the best thing we can do is say were sorry and open up them their money back, and give them a give up ticket and then mixed bag of plead with them to come and fly ball again. Once a passenger has a bad run through with a ny airline, that passenger will think twice ! beforehand involution another flight with the same airline. JetBlue needed to devise a freshly(a) public relations campaign to happen those customers who mazed confidence in the flight service and to gain new customers who may be interested in using the new overseas services. JetBlues new campaign schema include a Customer Bill of Rights. Strategically supply the personal effects of the Customer Bill of Rights, JetBlue anticipated every possible...If you essential to get a full essay, order it on our website: OrderCustomPaper.com

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