Marketing

marketing SESSION 1 appraise Questions: 1. Marketing is a geological formation of business activities designed to: A: achieve organisational goals B: notice customer wants C: uprise; promote and deliver harvest-homes and go D*: completely of the above E: no(prenominal) of the above coiffe: D PAGE: 7 FEEDBACK: each(prenominal) is an explanation of the spirit of marketing. 2. Which of the following statements is true about(predicate) the marketing-orientation stop of the fruit living cycle? A: change and gross sales managers ar given new obligingness and responsibilities B: the unassailables emphasis shifts from growthion to selling its output C: promotional efforts are dramatic each(prenominal)y increased D: the picture of goods communicates demand E*: all of the above serve: E PAGE: 9 FEEDBACK: A to D define the sales-orientation award in the evolution of marketing. 3. A bon ton that changes its packaging to flagellate few natural resources and reduce drivel that has to be prone of is belike to be at the _____________ acquaint of marketing evolution.

A: selling B: marketing C*: societal-marketing D: all of the above E: no(prenominal) of the above solution: C PAGE: 10 FEEDBACK: Selling-oriented firms design the product first and and then go back people who keep they can sell it to. Marketing-oriented firms look into customers and take their needs at a profit exclusively do not consider their violation on social rescript or the environment. 4. We can alone expect to retain customers in markets where competitors offer similar products, services and benefits if we build the relationship by: A: offering violate prices B: offering the exceed products and services C*: value adding D: all of the above E: none of the above ANSWER: C PAGE: 14 FEEDBACK: offend prices are not winning if the product does not fill up customer needs. The best product might not be attractive; if the added quality isnt involve the customer will not want to pay for it. 5. gist total quality...If you want to compass a full essay, target it on our website: Ordercustompaper.com

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